Project Timeline — Partners Relief & Development

Team Members

Vitoria Machado Didone

Neil Pathare

Chihiro Ueki

Kate Slaven

Alexa Gonzales

Strategic Marketing Plan

Client Engagement

Merch Capsule Development

Elevator Pitch

Project Report

Workstream

Week 5Mar 2

Week 6Mar 9

Week 7Mar 16

Week 8Mar 23

Week 9Mar 30

Week 10Apr 6

Week 11Apr 13

Week 12Apr 20

Week 13Apr 27

Marketing Plan — Drafting

Mar 4 – Mar 13

5C · Strategy · Submit

Marketing Plan — Revisions

Mar 24 – Apr 17

Address feedback · Refine sections

Client Meeting Prep

Mar 31 – Apr 2

Prep

Client Call — Allie Vanderlaan

Apr 2 (Zoom)

Apr 2

Merch Capsule — Initial Concepts

Mar 24 – Apr 2

Brainstorm 5 items · Mockups

Merch Capsule — Refinement

Apr 2 – Apr 17

Quarter-zip · Owala · 4-group expansion

Vendor & Pricing Research

Apr 28 – May 2

Sourcing · Costs

Elevator Pitch — Slides & Script

Apr 20 – Apr 22

Build & draft

Elevator Pitch — Recording

Apr 23

Apr 23

Project Report — Drafting

Apr 28 – May 2

Draft & format